health.tamu.edu/care / Launched 2019
Texas A&M Patient Care is the clinical care component of Texas A&M Health.
This project, like the clinical care concept itself, has taken many different forms and continues to evolve. Given only a name and a deadline, my team was asked to conceptualize a website that would tie together all of the university’s clinical care endeavors under a new brand: Texas A&M Health. However, we wouldn't know until much later which clinics would be involved in the rebranding initiative.
We had several broad concepts to start with, but very little in the way of actual content. The design needed to resemble the streamlined cousin of the Health Science Center website: attractive, straightforward, and functional, with a focus on patient needs.
To achieve the desired look and attempt to leave room for future growth, I drastically reduced the number of fonts, colors, and visual design elements in the flagship design. I put provider search and contact information front and center, and chose images showing positive patient-provider interactions. As Texas A&M Health continues to add clinic locations and patient resources, the site will be ready to expand to meet these demands.